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Design thinking

Critical Items Diagram

A diagram to identify the critical experiences and functions a solution must fulfil.

When to use it

Before ideation, to focus the team on what really matters to the user.

How to start

  1. Collect requirements from persona and point of view.
  2. Prioritise them and select the critical items.
  3. Turn each critical item into a question for brainstorming.

The book explains the tool step by step, with examples from ecosystems in Europe, China and the US.

Get the book

Design Thinking for Business Growth: every tool explained step by step.

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The series

More books from the series.

The Wiley design thinking series: more than 3 million readers in over 25 languages.

The Design Thinking Library boxset

New

The Design Thinking Library

Five books in one box: mindset, methods, metrics, growth and purpose. The complete methodology for the full innovation lifecycle.

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Design Thinking for Humanity

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The Design Thinking Playbook

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Mindful digital transformation of teams, products, services, businesses and ecosystems.

The Design Thinking Toolbox

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A guide to mastering the most popular and valuable innovation methods.

The Design Thinking Life Playbook

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Empower yourself, embrace change and visualize a joyful life.