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Design thinking

Design Thinking Canvas

One canvas for the design thinking lens: from research and problem statement to persona, ideas, prototypes, lean canvas and MVP requirements.

When to use it

To document the problem and solution space before the first MVPs and MVEs are built.

How to start

  1. Understand and observe: research, problem statement, HMW question, interviews and extreme users.
  2. Define the point of view with persona and critical items, then find ideas.
  3. Build and test prototypes up to the final prototype, lean canvas and MVP requirements.

The book explains the tool step by step, with examples from ecosystems in Europe, China and the US.

Get the book

Design Thinking for Business Growth: every tool explained step by step.

Order on Amazon

The series

More books from the series.

The Wiley design thinking series: more than 3 million readers in over 25 languages.

The Design Thinking Library boxset

New

The Design Thinking Library

Five books in one box: mindset, methods, metrics, growth and purpose. The complete methodology for the full innovation lifecycle.

Design Thinking and Innovation Metrics

Design Thinking and Innovation Metrics

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Powerful tools to manage creativity, OKRs, product and business success.

Design Thinking for Humanity

Design Thinking for Humanity

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Practical tools and methods to build resilience for a better future.

The Design Thinking Playbook

The Design Thinking Playbook

Lewrick · Link · Leifer

Mindful digital transformation of teams, products, services, businesses and ecosystems.

The Design Thinking Toolbox

The Design Thinking Toolbox

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A guide to mastering the most popular and valuable innovation methods.

The Design Thinking Life Playbook

The Design Thinking Life Playbook

Lewrick · Thommen · Leifer

Empower yourself, embrace change and visualize a joyful life.