Ecosystem strategy

Initiatives/Industry Matrix

A matrix to map existing and planned strategic initiatives by function and by reach, from own industry to cross-industry.

When to use it

When the starting point for ecosystem thinking is the company’s own initiatives and resources.

How to start

1. List all initiatives across the company, in a list or a workshop.
2. Place them on the matrix: isolated or connected, own industry or cross-industry.
3. Look for initiatives that already have a connected, cross-industry character.

The book explains the tool step by step, with examples from ecosystems in Europe, China and the US.