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Design thinking

Brainstorming

A template for structured brainstorming with clear rules, from many ideas to a selection.

When to use it

When the critical items are clear and the team needs a wide range of ideas.

How to start

  1. Start with a How might we question and the rules of brainstorming.
  2. Generate many ideas, build on the ideas of others.
  3. Cluster and select ideas, for example with dot voting.

The book explains the tool step by step, with examples from ecosystems in Europe, China and the US.

Get the book

Design Thinking for Business Growth: every tool explained step by step.

Order on Amazon

The series

More books from the series.

The Wiley design thinking series: more than 3 million readers in over 25 languages.

The Design Thinking Library boxset

New

The Design Thinking Library

Five books in one box: mindset, methods, metrics, growth and purpose. The complete methodology for the full innovation lifecycle.

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Empower yourself, embrace change and visualize a joyful life.