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Ecosystem design

Ecosystem Design Canvas

The core canvas of the book: design, test and improve a business ecosystem, from the value proposition and the actors to value streams, multidimensional business models and the minimum viable ecosystem (MVE).

When to use it

When a value proposition can only be delivered together with other actors, and the risks should be tested in an MVE before roles are taken.

How to start

  1. Define the core value proposition and identify and describe the relevant actors.
  2. Design value streams and explore the business model of every actor.
  3. Prototype, test and improve the MVE and embed it in the ecosystem strategy.

The book explains the tool step by step, with examples from ecosystems in Europe, China and the US.

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