Ecosystem design

Core Value Proposition Canvas

A canvas for the core value proposition: for the customer, for the ecosystem and for each participating actor.

When to use it

Before actors are approached, to make clear why the ecosystem is worth joining.

How to start

1. Formulate the value proposition for the customer and the uniqueness against alternatives.
2. Describe the value proposition for the ecosystem and its value streams.
3. Formulate the benefit for each actor or role.

The book explains the tool step by step, with examples from ecosystems in Europe, China and the US.