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Ecosystem strategy

Ecosystem Configuration Grid

A grid to configure the ecosystem along where to play and how to win: strategic focus, customer interaction, roles and organisation design.

When to use it

When the strategic options are clear and the team has to decide on the role, for example initiator or active participant.

How to start

  1. Use the results on market opportunity and customer needs (where to play).
  2. Link the configuration to the chosen tactics and strategy (how to win).
  3. Select and describe the dimensions and characteristics needed to realise the vision in stages.

The book explains the tool step by step, with examples from ecosystems in Europe, China and the US.

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